Actions For Antarctica

motion graphics, brand identity, exhibition design

SAEF is an Antarctic research program funded by the Australian Research Council. Their mission is to understand the changes taking place across the Antarctic region and develop ways to forecast, mitigate and manage these changes.

The motion piece was created using using Adobe After Effects, and is meant to to raise public awareness about Antarctica and the Southern Ocean, while creating a sense of urgency in viewers to do their part in protecting our planet.

Recognition: The 2D animation was selected to be showcased on SAEF’s official website: https://arcsaef.com/monash-master-of-design-student-animations/

Exhibition Branding

The aim of the exhibition is to immerse visitors into the unique environment of Antarctica and the work the SAEF achieves, while highlighting the urgent need for action to address climate change.

The logo portrays an hourglass with Antarctica in the top portion, a city skyline in the lower portion, and a falling drop of water. This symbolizes rapid ice loss and rising sea levels, reinforcing the urgent need to save Antarctica.

The advertising is designed to be engaging and approachable for younger audiences, using playful imagery to capture their attention, while conveying a strong message.

The illustrations are meant to portray the urgency of climate change and its global impact, directly connecting the fate of Antarctica to rising sea levels.

Exhibition Design

Through captivating visuals of Antarctica’s icy beauty and its rich biodiversity, along with interactive experiences, the exhibition fosters a deep emotional connection to this fragile ecosystem. Visitors are reminded of the urgent need to protect this unique environment from the impacts of climate change.

Exterior View From Entrance

Exterior View From Cafe

Entry Portal

Introductory Space

Virtual Reality (Weddel Sea)

The VR pods are designed to immerse visitors in the Antarctic experience, with layers of textured sheets crafted to simulate the sensation of walking into an ice cave.

Kids Art Corner (Vinson Massif)

The kids art corner features a geodesic dome-shaped space where kids can draw Antarctic animals on digital screens and print them to add to their Antarctica passport.

Kids Art Corner (Vinson Massif)

Meditation Room (Vinson Massif)

The meditation room is a dimly lit space, decorated with crumpled tracing paper to give an icy effect. With headphones provided, they will be enveloped in sounds of the Antarctic, along with a spoken meditative audio.

Interactive Screens (Emperor Penguin Colony)

The curved interactive screen displays various Antarctic wildlife, which responds dynamically to each movement and touch, creating a sense of connection between the visitor and the Antarctic environment.

Interactive Screens (Emperor Penguin Colony)

This screen showcases a lively, animated scene of Antarctica, featuring not only the natural landscape but also the children’s drawings from the art corner brought to life.

Sculpture and Artwork (Antarctic Peninsula)

The sculpture and artwork room highlights the human impact on Antarctica and climate change, emphasizing the urgent need for action.

Sculpture and Artwork (Antarctic Peninsula)

Interactive Projection Room (Mount Erebus)

An interactive projection game for both adults and kids challenges players to eliminate fossil fuels to prevent global warming, while wall projections around them show rising water levels. Energy-efficient green bubbles offer assistance, helping maintain the target temperature and stabilize the environment.

Interactive Projection Room (Mount Erebus)

South Pole Cafe and Kids Workshop (McMurdo Station)

The South Pole Café features flowing ceiling elements and cylindrical pendant lights, evoking the feel of Antarctic ice. With interactive tables and serene imagery of Antarctica, it provides a calm, reflective space inspired by the exhibition's themes.

South Pole Cafe and Kids Workshop (McMurdo Station)

Reflection (Ross Ice Sheet)